Customer Success Stories: How Businesses are Using GitLab VSM to Achieve Remarkable Results

In the dynamic world of DevOps and software development, businesses constantly seek ways to improve efficiency, collaboration, and results. GitLab’s Value Stream Management (VSM) is a powerful tool that has been instrumental in transforming the development lifecycle for many organizations. This article delves into various customer success stories, showcasing how GitLab VSM has been leveraged to achieve remarkable outcomes across different industries.

Table of Contents

Key Takeaways

  • GitLab’s VSM provides a single application for the entire DevOps lifecycle, streamlining processes and enhancing efficiency.
  • Real-time monitoring and customizable dashboards in GitLab VSM offer end-to-end insight and visibility into development pipelines.
  • Adoption of GitLab VSM aligns with strategic initiatives and drives economic metrics, demonstrating the value of tier upgrades.
  • Applying lean principles through GitLab VSM, businesses have reduced waste and increased operational efficiencies, leading to faster and more secure product delivery.
  • Effective storytelling with customer success stories and proof points is essential for articulating the value of GitLab VSM and driving further adoption.

Streamlining DevOps with GitLab VSM

Streamlining DevOps with GitLab VSM

GitLab’s Value Stream Management (VSM) is revolutionizing the way businesses approach DevOps, offering a single application efficiency that spans the entire lifecycle. By integrating value stream mapping directly into the platform, GitLab VSM provides unparalleled end-to-end insight and visibility, enabling teams to identify and eliminate waste, streamline operations, and enhance productivity.

Single Application Efficiency

With GitLab VSM, organizations benefit from a unified platform that simplifies workflow management and reduces the need for multiple tools. This ‘single application’ approach not only cuts down on the ‘toolchain tax’ but also fosters a more cohesive and efficient DevOps environment.

  • Unified DevOps Lifecycle: One platform for planning, development, CI/CD, and monitoring.
  • Toolchain Reduction: Minimize the complexity and cost of managing multiple tools.

Enhanced Collaboration

The collaborative nature of GitLab VSM’s platform encourages cross-functional team interaction, leading to improved business workflows and faster decision-making.

  • Real-Time Collaboration: Teams can work together seamlessly, regardless of location.
  • Contextual Work: Jump from learning to doing without losing context, thanks to GitLab’s integrated environment.

Reduced Cycle Time

By leveraging lean principles and applying value stream mapping, GitLab VSM helps reduce cycle times, allowing for quicker delivery of features and products.

  • Streamlined Processes: Visualize and optimize each step of the development process.
  • Faster Time to Market: Deliver products and features more rapidly with efficient work flow management.

GitLab VSM is not just a tool; it’s a value stream management platform that transforms the traditional DevOps workflow into a more agile and responsive business asset.

Enhancing Visibility Across Development Pipelines

Enhancing Visibility Across Development Pipelines

In today’s fast-paced software development environment, enhancing visibility across development pipelines is not just a luxury—it’s a necessity. GitLab’s Value Stream Management (VSM) offers a comprehensive workflow application that brings transparency and efficiency to the forefront.

Real-Time Monitoring

With real-time monitoring, workflow teams can track progress and identify bottlenecks as they happen. This immediate insight allows for swift action and resolution, ensuring that the development process stays on track.

  • End-to-end visibility of the software development process
  • Definition and visualization of key performance indicators (KPIs)
  • Inclusive customer experience for collaboration
  • Governance framework for compliance monitoring

Customizable Value Stream Dashboards

Customizable value stream dashboards empower teams to tailor their monitoring experience to their specific needs. By presenting structured, quantitative data, these dashboards facilitate informed decision-making.

Metric Before VSM After VSM
Build Times 30 min 10 min
Test Coverage 70% 90%
Deployment Frequency Weekly Daily

Business Value Metrics Integration

Integrating business value metrics into the development pipeline aligns technical efforts with strategic business objectives. This integration ensures that every commit, test, and deployment is contributing to the overarching goals of the organization.

By focusing on metrics that matter, GitLab VSM helps organizations drive growth and innovation while maintaining a competitive edge.

  • Strategic initiative alignment
  • Value of tier upgrades
  • Operational efficiencies

GitLab VSM is revolutionizing the way businesses approach software development, offering a seamless, integrated experience that enhances visibility and drives performance.

Driving Business Strategy with Economic Metrics

Driving Business Strategy with Economic Metrics

Strategic Initiative Alignment

Aligning strategic initiatives with economic metrics is crucial for businesses aiming to maximize their value creation. It recognized a company’s metrics should measure the areas of value creation most relevant to its purpose and strategic goals. By adopting a framework that emphasizes economic principles, companies can ensure that their strategic initiatives are in lockstep with their overall business objectives.

  • Has the customer bought into the identified metrics?
  • Are the metrics aligned with the desired business outcomes?
  • Are your Champions leveraging the identified metrics?

Value of Tier Upgrades

The GitLab DevSecOps Platform offers various tiers that provide incremental value through advanced features, particularly in Security & Compliance. Assessing the value of tier upgrades involves a careful analysis of the benefits in relation to the investment. Companies often use structured, quantitative data to make informed decisions:

Tier Features Expected ROI
Silver Advanced Security High
Gold Compliance Management Medium
Ultimate Full DevSecOps Cycle Very High

Operational Efficiencies

Operational efficiencies are a key economic metric that drives business strategy. Emphasizing the reduction of waste and the optimization of workflows, GitLab VSM helps businesses achieve remarkable operational efficiencies. The best Metrics conversations are STORIES that articulate quantifiable measurements and proof of the business benefits of the solution to the customer’s problem(s).

Emotionally connect those technical metrics-focused buyers on the impact they have for the entire company, and they will be better able to internally sell the importance of your solution.

Applying Lean Principles to Software Development

Applying Lean Principles to Software Development

In the realm of software development, the adoption of Lean principles is revolutionizing the way organizations approach their workflows. By focusing on value stream optimization, businesses are able to enhance their software performance optimization, aligning their operations with the core tenets of Lean methodology.

Waste Reduction

The first step in applying Lean principles is the identification and elimination of waste within the software development process. Value stream mapping examples serve as a powerful tool in this endeavor, providing clear visuals of where inefficiencies lie. Consider the following types of waste commonly found in software development:

  • Excess code or features (overproduction)
  • Waiting time for dependencies
  • Unnecessary code complexity (over-processing)
  • Underutilized talent

By systematically addressing these areas, organizations can streamline their processes and deliver value more efficiently.

Operational Efficiencies

Operational efficiencies in software development are achieved by integrating devops software development practices. This involves a cultural shift towards collaboration between development and operations teams, fostering a more cohesive software delivery platform. The benefits are quantifiable, as shown in the table below:

Metric Before DevOps Integration After DevOps Integration
Deployment Frequency Monthly Daily
Lead Time for Changes Weeks Hours
Mean Time to Recovery Days Minutes

Embracing a software development devops approach leads to significant improvements in deployment frequency, lead time for changes, and mean time to recovery.

Continuous Improvement

The journey towards software development process improvement is ongoing. Value stream analysis is critical for identifying areas for continuous improvement. By regularly reviewing and adjusting the value stream, businesses can ensure that they are always moving towards greater efficiency and effectiveness.

  • Regular feedback loops
  • Iterative development cycles
  • Performance metrics tracking
  • Stakeholder involvement

In conclusion, applying Lean principles to software development is not just about reducing waste; it’s about creating a culture of continuous improvement that drives the industry forward.

Leveraging GitLab for Enhanced Security and Compliance

Access Management Policy

In the realm of Automated Software Delivery, security and compliance are paramount. GitLab enables streamlined CI/CD workflows, team collaboration, and user management. Key components include CI, CD, Microservices, and IaC. Effective role assignment and access control are crucial for project integrity. GitLab emphasizes centralized access management, secure password practices, and hands-on labs for mastering GitLab’s features. Troubleshooting tips for common issues are also provided.

  • GitLab Security Essentials – Hands-On Lab: Enable and Configure Container Scanning
  • GitLab Security Essentials – Hands-On Lab: Enable and Configure Coverage-Guided Fuzz Testing
  • GitLab Security Essentials – Hands-On Lab: Enable and Configure Dependency Scanning
  • GitLab Security Essentials – Hands-On Lab: Enable and Configure License Compliance

AI in Security Learning

The integration of AI in security practices is a game-changer. GitLab’s approach to security learning incorporates AI to enhance the detection and prevention of vulnerabilities. The platform’s AI capabilities facilitate value stream management made easy, supporting best-practice VSM with tools like GitLab Duo and GitLab Flow.

Embrace the future of security with GitLab’s AI-driven capabilities, ensuring a robust defense against emerging threats.

Change Management Policy

Change management is a critical aspect of maintaining security and compliance. GitLab’s change management policy is designed to ensure that all changes are tracked, reviewed, and approved before deployment. This systematic approach minimizes risks and maintains the integrity of the software delivery process.

Policy Component Description
Audit Logging Ensures all changes are recorded
Review Process Mandatory review for all changes
Approval Workflow Formal approval required before deployment

By adhering to these policies, organizations can safeguard their operations and uphold the highest standards of security and compliance.

The Role of GitLab VSM in Elite Performance

The Role of GitLab VSM in Elite Performance

Single Application Efficiency

GitLab’s Value Stream Management (VSM) stands out with its single application efficiency, streamlining the entire DevOps lifecycle. This unified approach not only simplifies workflows but also enhances end-to-end insight and visibility, which are GitLab’s key differentiators.

  • Single Application for Entire DevOps Lifecycle
  • End-to-End Insight and Visibility

Effectively articulating these capabilities is crucial for leveraging the full potential of GitLab VSM.

Enhanced Collaboration

Elite performers in the industry, such as Ticketmaster and Verizon Connect, have expanded their GitLab footprint, fostering a culture of enhanced collaboration. By leveraging GitLab VSM, these organizations have seen remarkable improvements in their development processes.

  1. Benchmark performance against historical data
  2. Foster innovation and knowledge exchange

Reduced Cycle Time

Using DORA metrics, GitLab VSM accelerates engineering work, significantly reducing cycle time. This is a testament to the vsm value, as it aligns with strategic initiatives and drives customer results.

  • Strategic Initiative Alignment
  • Customer Results

The adoption of GitLab VSM by elite performers showcases its ability to drive economic and technical metrics, leading to operational excellence and competitive advantage.

Understanding Customer Usage to Drive VSM Adoption

Understanding Customer Usage to Drive VSM Adoption

Total Addressable Market Insights

Understanding the total addressable market (TAM) for GitLab’s Value Stream Management (VSM) is crucial for businesses aiming to capitalize on market opportunities. By analyzing the TAM, companies can tailor their strategies to the segments most likely to adopt VSM, ensuring a focused and effective approach to market penetration.

  • Market Size: Estimated value of potential VSM users
  • Growth Rate: Year-over-year increase in VSM adoption
  • Market Segments: Breakdown by industry, company size, and region

Gainsight Utilization

Leveraging Gainsight for VSM adoption involves a strategic approach to customer success. It’s about understanding customer interactions with GitLab VSM and using this data to drive engagement and retention. Key metrics from Gainsight can inform customer health scores and predict future adoption trends.

  1. Customer Health Scores: Indicators of customer satisfaction and potential churn
  2. Usage Patterns: Insights into how customers are using GitLab VSM
  3. Adoption Trends: Predictive analytics for future VSM adoption

Sales and Customer Success Synergy

The synergy between sales and customer success teams is pivotal for driving VSM adoption. By aligning goals and sharing insights, these teams can work together to ensure customers recognize the full value of GitLab VSM, leading to increased adoption and expansion opportunities.

  • Collaborative Strategies: Joint efforts to maximize customer value
  • Shared KPIs: Key performance indicators to measure success
  • Expansion Opportunities: Identifying areas for customer growth

Emphasizing the importance of customer usage data is essential for businesses to understand how GitLab VSM can be integrated into their operations for optimal efficiency and value creation.

The Impact of DORA Metrics on Engineering Productivity

The Impact of DORA Metrics on Engineering Productivity

Deployment Frequency

Deployment frequency acts as a pulse check for engineering productivity, revealing how often an organization successfully releases to production. Frequent deployments are often a sign of a robust CI/CD pipeline and a mature DevOps culture. Here’s a snapshot of what high-performing teams achieve:

Deployment Frequency High Performers
Multiple per day 20%
Weekly 70%
Monthly 10%

Lead Time for Changes

Lead time for changes is a critical metric that measures the duration from code commit to code successfully running in production. Shorter lead times can indicate a more efficient and responsive development process. Consider the following data points:

  • Median lead time for high performers: 1 hour
  • Median lead time for low performers: 1 month

Mean Time to Recovery

The mean time to recovery metric assesses how quickly a team can recover from a failure in production. It’s a testament to the resilience of the engineering process and the team’s ability to respond to issues. High-performing teams typically showcase impressive recovery times:

  • Average recovery time for high performers: 1 hour
  • Average recovery time for low performers: 1 day

While DORA metrics provide valuable insights, their misuse and narrow focus can lead to a skewed understanding of developer productivity and platform engineering.

Storytelling with GitLab: Conveying Value Through Customer Success

Storytelling with GitLab: Conveying Value Through Customer Success

Mastering Customer Use Cases

In the realm of software development, GitLab empowers a collaborative culture with clear communication, shared goals, and efficient project management. By mastering customer use cases, businesses can leverage GitLab’s capabilities to enhance productivity and code security through automation and best practices.

  • Reference and leverage proof points from the GitLab Value Framework
  • Familiarize with GitLab’s success stories conversationally
  • Watch videos from the Customer Success Stories playlist (internal)

Proof Points and Success Stories

Proof points and success stories are the bedrock of persuasive storytelling. They provide tangible evidence of GitLab’s impact on business outcomes, demonstrating the value of tier upgrades and integration of business metrics into development processes.

Metric Before GitLab After GitLab
Cycle Time X days Y days
Deployment Frequency X times Y times

Embrace the role of a trusted advisor by intimately understanding the problems GitLab solves.

The Art of Sales Enablement

Sales enablement through GitLab VSM is an art that combines strategic insights with practical tools. It involves equipping sales teams with the knowledge and resources to effectively communicate GitLab’s value proposition, driving customer results and strategic initiatives.

  1. Listen to educational content like the Maximize the Effectiveness of Proof Points podcast
  2. Engage with GitLab’s community through newsletters and advocacy programs
  3. Utilize customizable dashboards to align sales strategy with customer needs

Optimizing the Software Factory with GitLab VSM

Optimizing the Software Factory with GitLab VSM

In the realm of software development, GitLab’s Value Stream Management (VSM) stands out as a performance optimization software that transforms the traditional software factory into a streamlined powerhouse. By applying lean manufacturing principles, GitLab VSM acts as a catalyst for workflow optimization, ensuring that every phase of the development process is fine-tuned for maximum efficiency.

Lean Manufacturing Principles

The adoption of lean principles through GitLab VSM leads to a significant reduction in waste, allowing teams to focus on value-adding activities. Workflow optimization examples demonstrate how GitLab’s single application approach minimizes context switching and enhances focus.

  • Waste Reduction: Identify and eliminate non-value-adding steps.
  • Enhanced Focus: Streamline processes to concentrate on core tasks.
  • Continuous Improvement: Foster a culture of ongoing refinement.

Efficiency in Application Development

GitLab VSM serves as a workflow software that empowers teams to deliver high-quality software rapidly. By providing a value stream map software, GitLab ensures that all stakeholders have visibility into the development pipeline, facilitating better decision-making and resource allocation.

  1. Visibility: Real-time insights into the development process.
  2. Resource Allocation: Optimal distribution of team efforts.
  3. Decision-Making: Data-driven choices to guide development.

Reducing Security and Compliance Risk

Incorporating security and compliance into the development workflow is crucial. GitLab VSM integrates these aspects seamlessly, making it easier for teams to adhere to industry standards while maintaining a swift development pace.

  • Access Management: Control who can do what within the project.
  • Policy Enforcement: Ensure compliance with regulatory requirements.
  • Security Integration: Embed security checks into the CI/CD pipeline.

By harnessing the power of GitLab VSM, organizations can transform their software development lifecycle into a more productive, secure, and compliant operation, setting a new standard for software excellence.

Fostering a Culture of Continuous Learning and Improvement

Fostering a Culture of Continuous Learning and Improvement

Security Team Contributions

In the realm of software development, the security team’s role is pivotal in instilling a culture of continuous learning. GitLab’s security team actively contributes to educational initiatives, ensuring that knowledge around security best practices is disseminated throughout the organization. This collaborative approach not only enhances the security posture but also encourages a shared responsibility model.

  • Crucial Conversations Training at GitLab
  • Learning Speaker Series
  • Mini and Extended Challenges

AI Learning Groups

The integration of AI and machine learning into development processes is transforming how teams approach problem-solving and innovation. GitLab fosters this evolution by establishing AI Learning Groups, where members can explore and apply AI technologies to enhance their workflows and drive efficiency.

  • Engineering Managers Training Opportunities
  • Iteration Retrospectives
  • Managing Effective Skip Level Meetings

Engaging with Security Initiatives

Engagement with security initiatives is a testament to a company’s commitment to continuous improvement. GitLab’s culture is one where every team member is encouraged to participate in security-related projects and training, fostering a proactive stance on security and compliance.

  • Development Department Learning and Development
  • Engineering Principles
  • Development Required Approvals

Embracing a culture of continuous learning is not just about personal growth; it’s about evolving together as a team to meet the challenges of a rapidly changing tech landscape.

Maximizing the Effectiveness of GitLab VSM through Proof Points

Maximizing the Effectiveness of GitLab VSM through Proof Points

In the pursuit of maximizing the effectiveness of GitLab Value Stream Management (VSM), proof points serve as the cornerstone for demonstrating tangible benefits and driving adoption. By showcasing real-world applications and outcomes, businesses can better understand the potential impact of GitLab VSM on their operations.

Evidence-Based Decision Making

Incorporating evidence-based decision making into your strategy ensures that your choices are backed by data and successful precedents. Utilize GitLab’s Value Framework and Customer Deck to reference specific proof points that resonate with your audience. This approach not only bolsters credibility but also aligns your solutions with the customer’s strategic goals.

Strategic Goal Proof Point Impact
DevOps Efficiency Optimizing workflows with GitLab CI/CD Increased Speed
Security Enhancement Gain security insights with GitLab log analysis Improved Security

Customer Success Storytelling

Narratives around customer success are powerful tools for illustrating the practical benefits of GitLab VSM. Engage with the content on GitLab Unfiltered and the Customer Success Stories playlist to weave compelling stories that highlight how businesses have transformed their operations.

  • Familiarize with success stories
  • Reference the GitLab Value Framework
  • Articulate capabilities conversationally

Sales Strategy Alignment

Aligning sales strategies with proof points ensures that the value proposition of GitLab VSM is communicated effectively. This alignment is crucial for converting prospects into customers and for reinforcing the value of GitLab VSM in the customer’s mind.

By integrating proof points into sales narratives, teams can more effectively demonstrate the relevance and benefits of GitLab VSM to potential users.


In summary, the diverse success stories presented in this article underscore the transformative impact of GitLab VSM on businesses striving for operational excellence. By leveraging GitLab’s single application for the entire DevOps lifecycle and its unparalleled end-to-end insight and visibility, organizations are not only streamlining their processes but also aligning their technical metrics with broader economic goals. As we’ve seen, the integration of customizable UIs and business value metrics into the Value Stream Dashboard, particularly with GitLab Ultimate, further empowers companies to drive progress and achieve remarkable results. It is evident that GitLab’s commitment to applying lean manufacturing principles to software development is enabling companies to reduce waste, enhance operational efficiencies, and deliver superior products more rapidly while mitigating security and compliance risks. As GitLab continues to evolve, it remains a pivotal tool for organizations looking to excel in a competitive market by maximizing the effectiveness of their DevOps practices.

Frequently Asked Questions

What is GitLab VSM and how does it differ from other DevOps tools?

GitLab’s Value Stream Management (VSM) is a set of features within GitLab that provides end-to-end insight and visibility into the software development lifecycle. Unlike other tools, GitLab VSM is integrated into a single application for the entire DevOps lifecycle, offering a unified view of the process from idea to production.

How does GitLab VSM enhance collaboration among development teams?

GitLab VSM enhances collaboration by providing real-time monitoring and customizable dashboards, which allow teams to communicate and work together more effectively. The single application platform also ensures that everyone has access to the same information and can contribute seamlessly.

What are economic metrics and why are they important in GitLab VSM?

Economic metrics are indicators that show how solutions align with a customer’s strategic initiatives. In the context of GitLab VSM, they help demonstrate the business value of adopting GitLab, such as the impact of tier upgrades on operational efficiencies and strategic goals.

Can GitLab VSM help reduce cycle time in software development?

Yes, GitLab VSM can significantly reduce cycle time by streamlining the DevOps process, automating tasks, and providing visibility into each stage of the development pipeline, which helps teams identify and address bottlenecks quickly.

How does GitLab apply lean manufacturing principles to software development?

GitLab applies lean manufacturing principles by eliminating waste in the development and deployment processes, which increases operational efficiencies, accelerates delivery, and minimizes security and compliance risks.

What role does GitLab VSM play in ensuring security and compliance?

GitLab VSM includes features for access management, AI-enhanced security learning, and change management policies, which help organizations maintain security and compliance throughout the software development lifecycle.

How does GitLab use DORA metrics to improve engineering productivity?

GitLab uses DORA (DevOps Research and Assessment) metrics, such as deployment frequency and lead time for changes, to measure and accelerate engineering work within the context of value delivery, helping organizations become more productive and efficient.

What are GitLab’s proof points and how do they support customer success?

GitLab’s proof points are evidence-based success stories and metrics that demonstrate the effectiveness of GitLab VSM. They serve as compelling arguments for customers and prospects by showcasing real-world benefits and outcomes of using GitLab.

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